Evaluation of music video

Evaluation of music video

My music video was based on the song Airplanes Medley Mash-up by Megan Nicole. The members that were included within the planning and producing of the project was Shalini Yogamoorthy, Ayesha Shaikh and Mizbah Iqbal.

http://www.youtube.com/watch?v=bHugkzcMF1E

1. How well did you work in a group? Give specific examples.

I feel on a scale of 1-10, we worked on a rate of 8. This is because i think we made good decisions, equally set tasks and completed our objectives efficiently and managed to maintain a good communication flow when discussing different planning and production options.

A specific example of how well we worked together within the group was when we were filming our last scene. This is a good example because we all had to record and organize what we were going to shoot within a matter of hours. This is because we had ran out of time and our schedule had been altered due to complications. But we managed to work together, input various ideas and produce a final scene for our music video.

I only rated our teamwork an 8 out of 10 because there were some flaws which did not allow our group to flow consistently. These were flaws such as no communication outside of lessons and coming from different schools caused disruptions too.

2. What difficulties did you have to face in the production of the video and how did you overcome them?

The difficulties that occurred during the production of our video was not having no communication outside of lessons to update other group members on what tasks have been accomplished and what needs to be done.

This was a major flaw with the production of our music video because we lacked communication which resulted in poor teamwork because some members had no idea what was happening.

We managed to overcome these difficulties by finding methods of communicating and updating outside of lesson time using social networking websites such as Facebook and Twitter.

3. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product uses conventions of real media products because as each song section changes, the scene changes to meet the requirements and expectations of the meaning of the songs.

The forms and conventions which our final media product included were,

•  Types and styles of music videos (we chose to do a predominantly based Performance music video, but we also challenged a couple of themes from a Narrative based music video, so our scene mesh well with the theme of the song.)

• The mise-en-scene for our music videos will portray the genre and meaning of the music video (which for ours was a heartbreak romantic theme).

• we broke down, analysed and recorded the mise-en-scenes for each of our scenes and thought through what clothes and makeup will be worn, which locations will be included, what props will be used, what type of lighting will be used and what movements and expressions the protagonist will portray within the video scenes. (*scroll down for the mise-en-scene analysis for my section in the music video).

• We also considered the camera angles and shots which will be used within each scene, which will help expand the meaning and message to the audience of what our music video is about.

*1.0: Clothes/make-up
The clothes to be used in my scene will be white, and floaty/draped. This is because my character is almost dying, and with the use of pale, waft-like clothing, this will give the viewers and impression of death and spirits.
The make-up used for my scene will be pale colours to symbolise that their is no life within me, and i am calling for help, to regain back to life. The colours of make-up used for my scene will be fair colours to match the message.

2.0: Locations

The location used for my frame will be in a dark box/room to give the impression that I am trapped, and I need help to escape. Also, the use of a dark room will give the impression that I am alone, and I am speaking up for sum help.

3.0: Props

The props that are going to be used within my scene in the music video will be clocks in the background. This is to relate to the lyrics "I'm running out of time". This is a important stanza in my part of the song because it shows that I am under pressure, and I don't have much time left to escape.

4.0: Lighting

The lighting used in my scene will be a key and filler light only. This is so the character in the frame will be highlighted from the darkness, and the filler light will help enhance the props used in the background. A back light will not be used in the scene because we want to make the surroundings as dim as possible to symbolize emptiness.

5.0: Actors movements/expressions.
The movements and expressions that I will act out within my music scene will be of pain, distraught, confusion, lost, loneliness and anxiety. These emotions will be portrayed to show the audience the feeling in the protagonist's mind, and to help expose the meaning of the song.

4. Strengths, weaknesses and improvements of the final media product

The strengths of our final media product is that the video was equally recorded (each group member had our own parts) and it followed effective media conventions of creating a music video. I also feel that we used appropriate use of mise-en-scene for each of the clips/scenes. This is because we related the topic of each sub-song according to the surroundings/emotions/costumes/etc.

The weakness of the final media product is that we didn't work efficiently and as well as we could of as a group, but our final product was as we desired, so i would only say the weakness of the project is the process/production of the project.

The improvement that i would like to make of the final media product is that i wish we had continuous use of the same equipment as the quality of the final product was sacrificed. Also i would make improvements on how the production of the music video, as i feel we needed more communication and flexibility between each member.