Discussion on Rihanna Ft Calvin Harris - We Found Love

Discussion on Rihanna Ft Calvin Harris - We Found Love

http://www.youtube.com/watch?v=tg00YEETFzg&ob=av3e

For the music video of "We Found Love", the use of editing for the scenes are short, quick and snappy. This is because it tries to keep the constant attention of the younger generation, as it is a scientific fact that we have shorter attention spans.

The use of short and quickly jumping scenes is to show the tension and hallucination that the characters in the scene are going through. it also tries to symbolise all of the feelings and contexts that relate to the narrative of the music video.

In one point if the video, a scenery of flowers and the sky is projected onto Rihanna and her walls around her. This is to symbolise that her love is growing around her, in a "hopeless place", and the use of sky imagery is to symbolise the high she is on from having fun, taking drugs and the overwhelming feeling of falling in love.

The use of graphical editing on the cigarette and when she vomits, there is a use of streamers. this is used to represent the vivid imagination of them, when they took drugs.

The purpose of the music video is that a couple are in love, but they are only more infatuated with each other when they are doing bad/wrong things. When they return to their senses, they have arguments and realise that they are bad for each other, but they return to each other for the thrill.